Octoplay Partners with Adjarabet to Launch in Georgian Market

(AsiaGameHub) –   Octoplay is accelerating its global growth by launching in Georgia through a partnership with Adjarabet, the nation’s premier online gaming operator. This move into the Georgian market strengthens Octoplay’s existing strategic relationship with Flutter Entertainment and comes after a series of successful international rollouts in recent months.

The collaboration with Adjarabet builds on the studio’s impressive beginning to 2026. Since the start of the year, the company has launched its content with Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil, and Novibet in Greece. This activity was preceded by its most significant U.S. entry to date in Michigan, where Octoplay went live concurrently with BetMGM, FanDuel, Fanatics, and Rush Street Interactive in December 2025.

“Our launch with Adjarabet introduces our games to Georgian players for the first time and represents another fruitful partnership with Flutter Entertainment,” says Saba Ugrelidze, CEO (Chief Elvis Officer) at Octoplay. “This deployment sustains the global momentum we have established, with five successful integrations completed since January.”

“We are delighted to collaborate with Octoplay and present their portfolio to our customer base,” says Avtandil Oboladze, Gaming Director at Adjarabet. “Octoplay has demonstrated its quality throughout Flutter Entertainment’s network, which matches our dedication to providing outstanding gaming experiences to players in Georgia.”

Octoplay now holds active licenses in 17 jurisdictions, such as the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland, and Georgia. This establishes the company as a suitable partner for top operators in major international markets.