Blask data shows France’s iGaming search demand is primarily driven by lottery queries

(AsiaGameHub) –  

Blask has released fresh non-branded search data showing that lottery-related searches make up approximately 78% of all gambling search demand in France—surpassing interest in sports-related offerings.

Per Blask’s data, online casino contributes roughly 10% of gambling search demand in France, with live dealer games, betting, and poker each making up about 4% apiece. The company frames this insight as proof that market assumptions—especially those related to sports betting—might not match real consumer preferences in every region.

Along with the data release, Blask launched a new category-level analysis tool built to break down search demand across various verticals and subcategories by market. The firm stated that this feature aims to assist operators in identifying what players seek in different countries through non-branded search indicators.

Blask’s statistics highlight significant country-to-country differences in search demand. In Brazil, online betting accounts for approximately 52% of demand—fueled mainly by football—while lottery makes up around 25% and fantasy sports about 11%; online casino stands at roughly 6% and live dealer games at 2%, per the company. India exhibits a more balanced distribution: lottery holds about 35%, live dealer games 29%, and online casino, betting, and fantasy sports each contribute roughly 10%.

In Europe, Blask notes that Italy’s search demand is influenced by football seasonality, with fantasy sports leading the way at around 37%, while Switzerland has a “casino-first” landscape—online casino accounts for roughly 38% of total demand there. Across all analysed markets, Blask identifies two recurring trends: well-established categories tend to stay the largest, and regulation significantly impacts demand—interest moves to adjacent or offshore sectors when certain verticals are restricted.