Comparasino to Run Three-Month Ad Campaign on ITVX

(AsiaGameHub) –   Comparasino has initiated a three-month advertising campaign utilizing Broadcaster Video on Demand (BVOD) services, exclusively on ITVX, the United Kingdom’s commercial streaming platform. This campaign, which commenced today, will feature Comparasino advertisements during ITVX’s prime-time programming and within select popular shows.

The company stated that the advertisement aims to enhance brand recognition by emphasizing its “matching” technology. This technology is presented as an alternative to conventional casino comparison lists, offering a more personalized search experience.

Comparasino explained that the campaign’s focus is on its proprietary Recommendation Engine. This engine enables users to input their preferences, such as desired bonuses, payment methods, and minimum deposit amounts, and subsequently receive recommendations for UKGC-licensed brands that align with their criteria. The company also highlighted its complimentary Comparasino Member Zone, where users can save their preferences and matches, and receive updates as new casino partners are added.

Martyn Hannah, Co-founder and CEO of Comparasino, commented: “Advertising on ITVX represents a significant advancement for us. For an extended period, the process of searching for online casinos has been a standardized, ‘one size fits all’ experience. Our objective is to bring a more human element to this journey by prioritizing the specific needs of the player.”

“By launching this three-month campaign on a platform as esteemed as ITVX, we are not only building brand awareness but also demonstrating to the UK public that a more intelligent, secure, and customized approach to playing is available.”

Comparasino also noted that it exclusively lists brands licensed by the UK Gambling Commission, underscoring this as part of its commitment to player safety and transparency.